Booked it, a fast-growing technology provider specialising in advanced booking, CRM, marketing and loyalty solutions, has secured a £2.5 million investment from Calculus Capital to accelerate its expansion plans.
The funding comes as the company targets £1 billion in total bookings, building on rapid momentum across the social and entertainment sectors.
Founded during the pandemic in 2020 as a strategic pivot from its predecessor Licklist, Booked it has already surpassed £100 million in annual bookings and grown to a team of 40. The fresh capital will be used to further enhance the company’s platform, expand its talent base, and deepen its market presence as a leading digital booking engine.
The business is focusing its growth efforts on high-demand sectors such as family entertainment, competitive socialising, visitor attractions, and live events. It aims to meet the rising consumer demand for seamless, high-quality digital booking experiences, a trend fuelled by both changing consumer habits and the digitisation of service-led businesses.
According to recent research from Barclays, UK consumers spent £178 billion on experiences in the third quarter of 2024 alone—a clear signal of the growing appetite for leisure and lifestyle activities over traditional retail. With the experience economy booming, Booked it is well positioned to ride the wave.
“Our growth in recent years has been really strong and the potential ahead is even greater,” said Brad Nobbs, CEO of Booked it. “The investment from Calculus Capital marks a pivotal milestone in our journey, enabling us to accelerate growth across multiple dimensions—from product development to expanding our global footprint.”
He added: “We’ve always operated with a lean and capital-efficient mindset. With the backing of Calculus, who share our long-term vision, we’re ready to fully unlock the opportunities in front of us. This milestone is a testament to our team’s dedication and talent.”
Booked it’s platform integrates booking with data-driven CRM, marketing automation and loyalty tools, enabling clients to drive repeat business and improve operational efficiency. Its clients include prominent names such as Lane7, The Cube, and Urban Playground.
Richard Moore, Co-head of Investments at Calculus Capital, said: “Booked it is perfectly positioned in the fast-growing social activity market. The team has built a highly scalable, mission-critical product for its clients, delivering a full-suite booking engine with real depth and functionality.”
He added: “We’re excited to support Booked it through its next phase of growth, helping the business to expand its offering and deliver long-term value for clients and partners alike.”
As the sector continues to evolve, Booked it’s combination of powerful software and consumer-centric design puts it at the heart of a digital transformation reshaping how people book, share and enjoy experiences.
