SnoopGame, a leading game development outsourcing provider, announced today its formal entry into the Middle East and North Africa (MENA) market with the establishment of operations in Abu Dhabi Internet City.
The strategic expansion positions the company to leverage emerging opportunities in one of the world’s fastest-growing gaming markets.
“The digital entertainment landscape in MENA demonstrates compelling fundamentals that warrant strategic investment,” stated Serhii Podorvanov, Founder and Chief Executive Officer of SnoopGame.
Market analysis indicates sustained double-digit growth rates in gaming expenditure across key MENA territories, with particularly strong performance metrics in mobile segments, where SnoopGame maintains core competencies.
Market Opportunity Assessment
Gaming industry revenue in the MENA region reached $4.8 billion in 2024, with projections indicating continued growth. Podorvanov highlighted several structural advantages:
High monetization rates in Gulf Cooperation Council nations
Substantial scale opportunities across the broader region
Young, digitally engaged consumer base with increasing discretionary spending
Additionally, the company identified demand-supply imbalances in specialized development services, particularly in technical implementation for culturally-optimized content.
SnoopGame’s Operational Strategy
SnoopGame’s MENA operations will initially focus on three core service offerings:
Technical implementation and optimization services for regional publishers
Market adaptation consulting for international clients targeting MENA territories
Co-development partnerships with regional intellectual property holders
“Our operational model emphasizes knowledge transfer and capability development,” said Podorvanov.
A structured recruitment program has been implemented to staff the regional office, prioritizing specialized technical roles and market analysts with regional expertise.
Industry Context and Strategic Vision
SnoopGame’s expansion aligns with broader industry trends toward geographic diversification of development capabilities. According to Podorvanov:
“Recent market dynamics, including consolidation among established publishers and increasing competition in mature markets, necessitate a forward-looking approach to geographic positioning.”
The company has already secured initial service agreements with multiple publishers, validating its market demand hypothesis.
Future Outlook: Sustainable Growth Plan
SnoopGame has adopted a phased investment approach for its MENA market entry:
Initial capital allocation focused on core operational capabilities
Subsequent investment contingent on performance metrics
“Our market entry strategy emphasizes sustainable, metrics-driven expansion,” Podorvanov concluded.
The company expects its MENA operations to reach operational profitability within 18 months, with normalized margins anticipated by Q3 2026.
About SnoopGame
SnoopGame provides QA and development services to publishers and intellectual property holders in the interactive entertainment sector. The company specializes in cross-platform development, with particular expertise in mobile optimization, technical architecture, and performance enhancement.
About Serhii Podorvanov
Serhii Podorvanov is the Founder and CEO of SnoopGame, with over 12 years of executive experience in the interactive entertainment sector. He holds advisory positions with several industry organizations and focuses on emerging market development strategies.
Conclusion
SnoopGame’s disciplined approach to market entry, characterized by thorough pre-investment analysis and a structured operational implementation plan, provides a strong foundation for long-term success.
As digital entertainment consumption accelerates in the MENA region, SnoopGame is well-positioned to capture significant market share and drive substantial enterprise value creation.
