Americans spent nearly $2.64 billion on OnlyFans in 2025, cementing the United States as the platform’s largest and most lucrative market, new analysis reveals.
Finbold, using data published by analytics firm OnlyGuider, calculated the figures across the first 334 days of the year, and the scale of spending is extraordinary. On average, Americans collectively shelled out $237 million per month, $55 million per week, and $7.9 million every day on the London-based subscription platform.
That breaks down to around $329,000 per hour, $5,483 per minute, or $91 per second, underscoring the extent to which OnlyFans has embedded itself in the US digital economy.
The figures represent a 1.95% rise on 2024, when American spending totalled $2.58 billion. Although the growth rate has slowed relative to other countries, the sheer scale of US spending continues to dwarf international markets. The United Kingdom sits a distant second at $531 million, almost five times less.
Per capita data shows that for every 10,000 Americans, roughly $77,334 was spent on OnlyFans in 2025, averaging out to $7.73 per person nationwide.
Some US cities dramatically outpace that norm. Atlanta, Orlando and Miami topped global spending charts, with numbers analysts say reflect how deeply the creator economy has woven itself into the culture of certain urban centres.
Atlanta in particular stands out as the world’s biggest OnlyFans-spending city, clocking in at $525,475 per 10,000 residents, followed by Orlando at $466,430 and Miami at $374,921.
Not everywhere moved in the same direction. Washington, D.C. saw the sharpest annual decline, with spending falling 6.64%, while Las Vegas recorded the biggest rebound, up 6.23% year-on-year.
Despite the enormous totals, the United States is no longer the fastest-growing market.
Canada’s year-on-year spending jumped 5.17%, while Mexico surged an astonishing 19.12%, though both remain far smaller markets in absolute terms.
OnlyGuider CEO Sam Pierce described Atlanta, Orlando and Miami as “world-leading outliers”, driving much of the platform’s global economy and reinforcing the US as the cornerstone of creator-driven digital spending.
While the growth in American spending has cooled, the country’s multi-billion-dollar appetite for creator content shows no sign of fading, raising major questions for policymakers, businesses and cultural analysts watching the booming online subscription economy.
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