Piers Morgan’s production company has reported turnover of £17.1 million in 2024, as the broadcaster concluded his lucrative three-year deal with Rupert Murdoch’s News UK and began taking Piers Morgan Uncensored global.
Newly filed accounts for Wake Up Productions, incorporated in July 2021, show cumulative revenues of £50.3 million over the three-year period — matching reports of Morgan’s £50 million contract with Murdoch’s UK media group, which included TV, print and book projects.
Wake Up Productions recorded turnover of £17.5 million in 2022, £15.7 million in 2023, and £17.1 million in 2024, with profit before tax of £7 million, slightly down from £7.2 million the previous year. The company paid £5 million in dividends in 2024.
Morgan owns 94 per cent of the business, alongside company secretary Martin Cruddace (5 per cent) and Dolly Strategic Holdings Ltd (1 per cent).
The company’s revenue is divided between co-production services (£9.7m), licensing and distribution (£5.1m), and branding agreements and other income (£804,880).
The accounts describe Wake Up Productions as focusing on “publishing, television production and broadcasting, generating income primarily through digital channels such as YouTube, Facebook and sponsorships.”
Its flagship show, Piers Morgan Uncensored, launched on TalkTV in April 2022 before transitioning to a digital-only format on YouTube in February 2024 — months before TalkTV’s linear broadcast closure.
Since going fully digital, the show has more than 4.2 million YouTube subscribers, up from two million in late 2023, with clips regularly drawing millions of views globally.
Global ambitions after News UK partnership
Following the end of his News UK contract, Morgan has bought the rights to Piers Morgan Uncensored and is working with US-based Red Seat Ventures to expand the brand internationally.
The partnership will focus on growing sponsorship, advertising and digital revenues, while News UK retains commercial rights through an advertising partnership running until 2029.
Morgan’s previous agreement with News UK also included columns in The Sun and The New York Post, a documentary series, and a book deal. His new book, Woke Is Dead, will be published this month by HarperCollins, part of Murdoch’s News Corp.
Profitable model built on YouTube and sponsorship
Wake Up Productions reported £10.6 million cash reserves at the end of 2024, up from £10.2 million the previous year, with total staff costs of £7.2 million covering Morgan’s remuneration and that of one other employee.
The company’s business model centres on four pillars:
• Content monetisation via YouTube and digital platforms
• Brand partnerships and sponsorships
• Audience engagement through topical and personality-led programming
• Operational efficiency via outsourced finance and audit services
Wake Up said it plans to expand onto additional digital platforms, form strategic partnerships with media agencies, and invest in production quality and analytics to sustain growth.
Morgan’s pivot from traditional broadcasting to digital-first content mirrors a wider trend among media personalities building direct audiences online.
With Piers Morgan Uncensored continuing to perform strongly on YouTube and Facebook, the presenter appears to be positioning his brand as an independent global media business — combining journalistic personality with commercial agility in a fast-evolving content landscape.
