Video platform Vimeo has agreed to be acquired by Italian technology company Bending Spoons in a deal valued at $1.38 billion (£1.1bn). The all-cash transaction will see Vimeo shareholders receive $7.85 per share, a 91% premium on the company’s 60-day average closing price as of 9 September 2025.
The transaction, unanimously approved by Vimeo’s board, is expected to close in the fourth quarter of 2025, subject to shareholder and regulatory approvals. Once completed, Vimeo will become a privately held company, delisting from public markets.
Glenn H. Schiffman, Chairman of the Board, said the move followed a disciplined review of options: “This transaction delivers compelling, certain value to Vimeo shareholders and positions the company to accelerate its roadmap as part of Bending Spoons. We are confident they are the right long-term partner for our customers, employees and brand.”
Vimeo CEO Philip Moyer echoed the optimism, noting Bending Spoons’ commitment to scaling Vimeo’s self-serve, OTT/streaming and enterprise services. He added: “We believe this partnership will unlock even greater focus for our team and customers as we continue to strive towards being the most innovative and trusted video platform in the world for businesses.”
Founded in Milan, Bending Spoons is known for acquiring and scaling digital products, including productivity apps and creator tools. CEO and co-founder Luca Ferrari described Vimeo as a “pioneering brand in the video space” with a global community of creators and businesses.
Ferrari said the acquisition fits Bending Spoons’ model of owning and operating companies “indefinitely” and promised ambitious investments in the US and other priority markets. Plans include strengthening performance and reliability, expanding enterprise and creator offerings, and rolling out AI-enabled features with a focus on responsibility and innovation.
The deal comes as video platforms face rising competition from social media giants, AI-driven content tools and enterprise streaming services. For Vimeo, which has pivoted towards business and professional services in recent years, the acquisition offers a chance to accelerate investment without the constraints of quarterly market scrutiny.
For Bending Spoons, it represents a strategic expansion into enterprise video solutions, complementing its growing portfolio of consumer-facing digital products.
