President Donald Trump is set to announce a $100 billion investment pledge from Apple Inc. to expand its manufacturing footprint in the United States, in what the White House is calling a major acceleration of the tech giant’s domestic production strategy.
The investment, which significantly expands on Apple’s earlier plans, is expected to be part of a new initiative called the American Manufacturing Program, designed to encourage high-tech production and bring more of Apple’s supply chain back to U.S. soil.
According to a statement from the White House, Apple has committed to investing $600 billion in the U.S. over the next four years, with this latest announcement marking a clear shift in its global operations — likely aimed at appeasing the president and avoiding punitive trade measures.
The move follows rising tensions between Apple and the Trump administration, particularly over Apple’s expansion in India, where the company has been shifting significant portions of iPhone production.
In May, Mr Trump threatened to impose a 25% tariff on phones manufactured outside the U.S., targeting Apple and other electronics companies. The announcement of new domestic investment appears to be part of a broader strategy to sidestep those tariffs while aligning with the administration’s focus on economic nationalism.
“This is a significant acceleration of Apple’s plan for more production in the United States,” the White House said in a statement. “The president has made it clear — American products should be made in America.”
Earlier this year, Apple said it planned to invest $500 billion and hire 20,000 new employees in the U.S. over four years, including the development of a new Texas facility to produce hardware for its artificial intelligence (AI) division.
While the company already supports more than 450,000 jobs across the U.S. through its network of suppliers and partners, President Trump has repeatedly expressed frustration that Apple continues to invest heavily in overseas manufacturing hubs.
“I told Tim Cook, ‘I don’t want you building in India,’” Mr Trump said during a visit to Qatar in May.
“I hear they’re building all over India now. I don’t like it.”
Apple CEO Tim Cook declined to attend a White House delegation trip to Saudi Arabia in May, where Mr Trump instead praised Nvidia CEO Jensen Huang, who joined the visit.
“Tim Cook isn’t here, but you are,” Trump told Huang during his speech in Riyadh.
The announcement comes amid a broader push by the Trump administration to bolster domestic tech and advanced manufacturing in the run-up to the U.S. election. With concerns mounting over global supply chain resilience, Trump is seeking to ensure that flagship companies like Apple visibly reinvest at home.
Apple’s new commitment could also ease political pressure on the company, which has faced criticism for its reliance on overseas production, particularly in China and India. However, questions remain over how much of the pledged investment will result in new U.S.-based manufacturing jobs, rather than infrastructure or automation-focused capital expenditure.
The final terms of Apple’s investment, including how the $100 billion will be deployed across projects and over what timeline, are expected to be outlined during the president’s formal announcement on Wednesday.