Bilang Pilipino sets 31-hour election coverage – BusinessWorld Online
MEDIAQUEST Holdings Inc. is rolling out extensive midterm election coverage with Bilang Pilipino, a 31-hour, multi-platform news special on May 12.
It has enlisted a lineup of high-profile journalists to lead real-time analysis and reporting, te company said in a statement on Wednesday.
“With Bilang Pilipino, we are committed to delivering unmatched election coverage in terms of breadth, depth and expertise,” Jane Jimenez-Basas, president and chief executive officer at MediaQuest and Cignal, said in a statement on Wednesday.
The coverage will integrate data-driven insights and live reports from 30 key locations nationwide.
Live coverage begins at 4 a.m. on May 12 on News5 and at 5 a.m. on One News, with simulcasts across RPTV, One PH, True TV, True FM and digital platforms.
News5 will air programming in Filipino, while One News will deliver English-language content.
“We have assembled the most trusted names in the industry, combined with the latest technology and resources, to ensure that Filipinos receive the most accurate and insightful information,” Ms. Basas said.
The May 12 elections are considered a high-stakes election cycle that will determine the composition of the Philippine Congress and local government units nationwide.
Hastings Holdings, Inc., a unit of PLDT Beneficial Trust Fund subsidiary MediaQuest Holdings, Inc., has an interest in BusinessWorld through the Philippine Star Group, which it controls. — Chloe Mari A. Hufana
