More than 53% of all business managers state that return-on-investment (ROI) is their most important concern. After all, the ability to turn a profit is the very definition of success.
Metrics will often include hiring competent employees, procuring the appropriate premises, and stressing long-term client loyalty. However, choosing the latest software solutions is just as relevant.
The problem here is that stakeholders are often overly concerned with up-front costs. As a result, they cut corners only to realise in the not-so-distant future that the systems themselves are nothing more than hindrances. This is also why opting for customised software is the best strategy from the onset. How can these solutions save your business a significant amount of money?
Buy Versus Build
Some companies attempt to construct their own software from scratch with the help of a dedicated in-house IT team. Although this may initially appear to represent the most practical option, we need to remember that modifications can be difficult to deploy. Furthermore, the planning phase alone may hamper ongoing operations (implementation normally requires between four and five months). This is why SaaS platforms such as those offered by developers including Pixel Fusion represent logical alternatives.
Not only can outsourcing save a massive amount of time, but other issues such as back-end updates are no longer your concern. If the software needs to be modified, third-party experts will oversee the entire process. Let’s also not fail to mention that the service packages provided by reputable vendors offer superior levels of technical support at a moment’s notice.
Customer Retention
It costs much less to retain an existing client than it does to convert a new lead. This has always been one of the core tenets of sales and marketing. So, why rely upon a platform that fails to deliver in terms of CRM? Customised software packages are perfectly capable of handling even the most challenging customer relationship requirements. Consider the following long-term advantages:
Reliable lines of communication
The ability to test CX technology when warranted
Clear account oversight
Rapidly addressing customer queries/complaints
Considering the fact that customers are more demanding than ever before when it comes to personalised treatment, generic systems will no longer suffice.
Scalable Software Solutions
Imagine that your business will soon be targeting an entirely new customer demographic. Standard software packages might not be capable of handling such a paradigm shift; leading to a costly upgrade (not to mention the effort it may take to train employees). Custom bundles will adapt to the winds of change. This precludes the need to migrate to a different service; saving a significant amount of money over time.
A quality customised software solution will pay for itself from a long-term perspective. As these systems can also be moulded around your business model, they represent a crucial investment that should never be taken for granted.
