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Agri-tech, wellness entrepreneurs triumph at She Loves Tech Philippine finals

She Loves Tech 2024 Philippines winners Unprude and Farmtri will represent the country in the competition’s Regional Finals in Singapore, competing against other women-founded startups from Southeast Asia.

Singapore-based startup accelerator She Loves Tech, together with QBO Innovation Hub, Ideaspace Ventures, Inc., and with SM Supermalls, empowered 10 Filipina-led tech startups to showcase their innovative and impactful business models in the Philippine finals of She Loves Tech 2024, held last Aug. 2 at SM Aura’s Samsung Hall.

This year’s finalists come from varying industries, including agri-tech, health and wellness, communications for differently-abled people, and more. From this selection of outstanding businesses, Unprude and Farmtri were chosen to represent the Philippines in the Regional Finals, which will be held in Singapore later this year.

The grand winner, Unprude, is an app that encourages self-reflection to help users navigate sexual and life challenges, fostering deeper self-understanding, better relationships, and greater compassion for others.

In second place, Farmtri is a business-to-business digital platform that is innovating the food value chain. It utilizes artificial intelligence to predict market trends that help food businesses and farmers minimize losses and food waste.

She Loves Tech, led and founded by three women, has made supporting and launching women-led businesses their main focus since 2015. This advocacy brought along the establishment of the world’s largest startup competition for women and tech with the same name.

SM Supermalls shares in She Loves Tech’s vision, as one of the largest supporters of micro, small and medium enterprises (MSMEs) and projects that empower women.

SM Cyberzone is also celebrating Cyber Month this August, which means a larger focus on all things tech and how it can help level up anyone’s lifestyle, including through tech-powered job creation and tech-integrated business practices that address sustainability and community-building.

The partnership is also a continuation of SM’s year-round support for women-led businesses and startups, which can be seen through initiatives like SM’s Weekend Marketplace and the SM4SMEs Community Bazaar.

“SM is deeply honored to be partnering with She Loves Tech to host the Philippine leg of this competition. We are excited to see what these brilliant, hardworking, and business-minded women have in store for the betterment of our society,” said Steven Tan, president of SM Supermalls.

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