Connect with us

Hi, what are you looking for?

Breaking News

Amazon’s ad revenue in 2020 is set to grow 23.5% despite the pandemic

Amazon’s ad revenue set to 23.5% in 2020 – Business Insider

Amazon Prime Day

  • Insider Intelligence publishes thousands of research reports, charts, and forecasts on the Media, Advertising, and Marketing industry. You can learn more about becoming a client here.
  • The following is a preview of one Media, Advertising, and Marketing forecast.

Amazon will continue to see ad spending growth in 2020, albeit at a depressed rate when compared with eMarketer’s earlier estimate.

Total Ad Revenues


Amazon will increase its U.S. ad revenue to $13 billion this year, growing 23.5% when compared to 2019. However, it’s important to note that while Amazon will still see an increase in ad spending in 2020, the $13 billion estimate is about $920 million less than what eMarketer had predicted before the coronavirus outbreak.

And Amazon isn’t the only tech company seeing a shift in ad revenues amid the pandemic. Google will bring in $39.58 billion in US digital ad revenues excluding traffic and content acquisition costs this year – representing a downward revision of more than $7 billion from eMarketer’s early-March forecast.

Similar to Amazon, Facebook may see an increase in net US ad spending in 2020, but at a much lower number than anticipated.

Net US digital ad revenues at Facebook (including all owned and operated properties as well as Facebook Audience Network) will increase by 4.9% this year to $31.43 billion. That’s about $4.82 billion less than predicted in early March.

According to eMarketer analysts, Amazon may still be seeing an increase in ad revenue due to the fact that its platform doesn’t cater to the travel industry as much as Google does. And with e-commerce on the rise as the coronavirus lingers, Amazon’s estimated $13 billion increase in ad revenue will likely hold true.

Want to get insights like this, plus more, to your inbox each day? Fill out the form below to have a member of our team reach out to you with more information about Insider Intelligence.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

You May Also Like

Breaking News

SEC probing Nikola Motors over short-seller claims of fraud – Business Insider Business Insider logoThe words “Business Insider”. 2020-09-14T23:20:04Z Massimo Pinca/Reuters The Securities and...

Breaking News

Stock Markets3 hours ago (Aug 07, 2020 04:11PM ET) (C) Reuters. By Yasin Ebrahim – Wall Street notched a weekly gain after hobbling...

Breaking News

World1 hour ago (Aug 13, 2020 09:10AM ET) 2/2 (C) Reuters. Democratic presidential candidate Biden and vice presidential candidate Harris hold first joint campaign...

Breaking News

Economy16 hours ago (Aug 08, 2020 11:30AM ET) (C) Reuters. Qualcomm’s logo is seen during Mobile World Congress in Barcelona (Reuters) – Chipmaker Qualcomm...

Disclaimer:, its managers, its employees, and assigns (collectively “The Company”) do not make any guarantee or warranty about what is advertised above. Information provided by this website is for research purposes only and should not be considered as personalized financial advice.
The Company is not affiliated with, nor does it receive compensation from, any specific security. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendation. Any investments recommended here should be taken into consideration only after consulting with your investment advisor and after reviewing the prospectus or financial statements of the company.

Copyright © 2020 Captain Of Success. All Rights Reserved.